Redesigning a mobile app is a delicate balance between innovation and user familiarity. Our design team partnered with Pathways to evaluate their existing app and transform it into an enhanced experience. The primary focus was to upgrade the pain relief program by replacing audio tracks with engaging video content. We also introduced a host of new features and curated fresh content to meet the evolving needs of users. Through multiple design iterations, we collaborated closely with Pathways to deliver a solution that aligns with their goals and resonates with their audience.
Our team worked alongside Pathways to develop a refreshed brand identity. This included creating a new logo and establishing a calming color palette, inspired by cutting-edge research on pain management. To foster stronger user engagement, we designed a unique set of characters that add personality to the product and help users feel more connected to their journey.
The redesigned app introduces a range of features dedicated to pain management and tracking. Our team ensured that the new content was not only comprehensive but also meticulously organized for easy navigation. The result is a seamless experience that empowers users to access the tools they need with ease.
To evoke a sense of tranquility and relaxation, we incorporated soothing illustrations, thoughtful iconography, and gentle animations. Combined with a cool-toned color palette, these elements create a serene environment that supports users’ mental and physical well-being.
