Go Get Funding is a dynamic and personalized fundraising platform that empowers individuals to raise funds for meaningful causes and projects. Our team collaborated to redesign the platform, enhancing the user experience and modernizing its visual appeal. We focused on creating an intuitive interface for both users and donors while introducing new features to improve functionality and engagement. Working closely with the client, we conducted an in-depth analysis of the platform’s design and flow to identify areas for improvement. The result is a streamlined, high-performing platform that allows users to create impactful campaigns and connect with supporters more effectively.
Our first priority was refreshing outdated brand guidelines to better align with the platform’s mission. This included updating the logo, introducing a modern color palette, bold typefaces, and cohesive iconography. These changes not only revitalized the platform’s identity but also improved navigation and usability.
We simplified the process of creating and managing fundraising campaigns. The new setup flow allows users to quickly craft personalized campaign pages with customizable options, including images, descriptions, and donation incentives. Enhanced platform performance, driven by algorithmic ads targeting potential donors, helps maximize campaign reach. Additionally, a user-friendly financial dashboard provides real-time overviews of donations, campaign performance, and analytics.
We made it easier for users to share campaigns and for donors to contribute. Social media sharing is now seamless, and a redesigned donation process includes faster payment gateways and a streamlined donation button that keeps users engaged. These improvements ensure that campaign creators and donors can make a bigger impact with less effort.
To support the platform’s growth, we developed a suite of marketing assets, including infographics, videos, and images that highlight the platform’s features and benefits. These materials help users understand how to effectively use the platform and encourage new users to join campaigns. With regularly updated content, we actively engage with both existing and potential users, fostering a vibrant and supportive community.
