Our team took on the challenge of building a meditation and breathing mobile app from the ground up. The client provided a wealth of unstructured audio content and brand guidelines, entrusting us to transform it into a cohesive, user-friendly platform. To ensure the app resonated with the target audience, we conducted extensive UX research, analyzed competitors, and gathered insights from potential users. These efforts shaped our early UX prototypes and informed the final UI mockups. Our team also created custom icons, retouched photos, and delivered all necessary design assets to support the development team. Thanks to close collaboration and effective workflows, we successfully launched the app within an impressive timeframe. Seeing this project come to life and positively impact users has been incredibly rewarding.
Our team designed features to keep users engaged, including short meditations, wisdom audios, and videos. We also developed immersive journey and challenge modules to boost user retention and encourage consistent practice.
We created a calendar for upcoming events and a community feature that fosters connections among users. These elements promote accountability and provide a supportive environment for maintaining daily meditation habits.
To help users build a consistent routine, we introduced a daily tracker. This feature allows users to monitor their progress and celebrate milestones, encouraging long-term engagement.
Our team integrated gamification elements, including badges and achievements, to inspire users and enhance motivation. By completing challenges and reaching milestones, users experience a sense of accomplishment and continued progress.
